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Our story


Doviana is a new-generation jewelry brand launched in New York City.

We make affordable everyday fine jewelry for good vibes and redefine personal jewelry decisions.


We're glad that you found us, and hope you’ll enjoy our products as we do.

The Doviana

The name Doviana is inspired from Dione, the mother of goddess of love in Greek mythology. Spread love and good vibes are essential for all of us. Hope love pass to you whenever you wear Doviana pieces.

Our Mission

Our goal is to make timeless, top quality, and affordable luxury jewelry that you can wear them every day. We always seek to make simple yet stunning pieces for your daily accessory outfits. All of Doviana jewelries are made by devoted craftsmanship with more than 40-year experience that can last and worth to invest.


Think next time when you shop for jewelry from one of the large traditional brands for yourself. We do more than just provide a place for customer to shop their beautiful everyday fine jewelry. We’re empowering women and focused on meeting the needs of who want to buy jewelry for themselves.


Simplicity achieves marvelous and Doviana achieves eternally.

Power of Confidence

Founded by Leann, 2017 Miss Chinese Beauty Pageant Second Runner-Up, who has a vision to bring simple but significant jewelry to everyone, no matter who you are. It is always the simple that produces the marvelous. "I think everyone deserves a little sparkle and I hope that sparkle can be timeless."

Fearless   |   Brilliant   |   Shining  


We have new drops every week, yet we care about our planet, therefore we only do small-batch design and production so nothing gets to waste. We believe our stunning pieces are the building blocks of your daily essential accessory wardrobe. Whether it's minimal design or statement design, our design will make you happy and you can enjoy luxury without excess. 


All the material we used is recycled and sustainable. Being sustainable means we do our part to make sure the next generation and future generation lives in a world that thrives. We are always looking for better authentic process to improve. We aim to protect our Mother Earth while we enjoy living in this world.


All of Doviana’s jewelry is ethical. We care our workers and also grow up with our workers. Together, we can create better company and serve the better you.

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