Visit our Brick and Mortar Store in New York!

Your cart is currently empty.

About us

Doviana is a new-generation jewelry brand launched in New York City. We make affordable everyday fine jewelry for good vibes and redefine personal jewelry decisions.

Our Mission

Our goal is to make timeless, top quality, and affordable luxury jewelry that you can wear them every day. We always seek to make simple yet stunning pieces for your daily accessory outfits. All of Doviana jewelries are made by devoted craftsmanship with more than 40-year experience that can last and worth to invest.

Think next time when you shop for jewelry from one of the large traditional brands for yourself. We do more than just provide a place for customer to shop their beautiful everyday fine jewelry. We’re empowering women and focused on meeting the needs of who want to buy jewelry for themselves.

We're glad that you found us, and hope you’ll enjoy our products as we do.


The name Doviana is inspired from Dione, the mother of goddess of love in Greek mythology. Spread love and good vibes are essential for all of us. Hope love pass to you whenever you wear Doviana pieces.

Power of Confidence

Founded by Leann, 2017 Miss Chinese American Beauty Pageant Second Runner-Up, who has a vision to bring simple but significant jewelry to everyone, no matter who you are. It is always the simple that produces the marvelous. "I think everyone deserves a little sparkle and I hope that sparkle can be timeless."

Leave a little Sparkle
wherever you go


Plastic-free Package

All the package we used is recyclable and sustainable.


Minus the traditional markups, with new, classic and limited-edition drops weekly.

Free Shipping

We offer free shipping for all US orders, no limit, no minimum.

365-Day Warranty

We offer a 365-day warranty to replace any piece that doesn't meet your expectations.

Good Vibes, We Mean It.

translation missing: